Pengaruh Kualitas Layanan dan Harga terhadap Minat Berkunjung Kembali dengan Kepuasan Pelanggan Sebagai Variabel Mediasi pada Pengguna Padel di Dome Padel Tebet

Avanza Sanjaya(1*) , Lily Deviastri(2)


(1) Universitas Yarsi, Jakarta
(2) Universitas Yarsi, Jakarta
(*) Corresponding Author

Abstract


This study addresses inconsistencies in previous findings regarding the effects of service quality and price on revisit intention, directly and through customer satisfaction. This study aims to examine these effects among 120 Dome Padel Tebet customers selected through purposive sampling. Data were collected using questionnaires and analyzed with PLS-SEM using SmartPLS 4. The results show that service quality and price positively and significantly affect revisit intention and customer satisfaction. Customer satisfaction also positively and significantly affects revisit intention and partially mediates the effects of service quality and price. These findings highlight the importance of improving service quality and implementing fair pricing to enhance satisfaction and revisit intention. From an Islamic perspective, these practices should reflect halalthayyib principles, honesty, amanah, and consistent service excellence.

Keywords


Service Quality; Price; Customer Satisfaction; Revisit Intention; PLS-SEM

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References


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DOI: https://doi.org/10.36587/probank.v11i1.2247

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